Social media x dance

Social media. It’s infiltrated every part of our lives—our relationships, travel, work, news, school, and entertainment. Technically, social media includes any website or application that enables users to create and share content within a social network. Take a moment to think about how many times you utilize social media per day…That’s not only Facebook, Instagram, Twitter, and Snapchat, but also Yelp, blogs, YouTube, Pinterest, Reddit, TikTok, and more. We probably all know the positive and negative effects of social media on our society at large, but how does it affect the dance world in particular? Let’s take a closer look…

Pros:

SO MUCH DANCE. Social media allows dancers, choreographers, teachers, audiences, and fans to post and share dance to a nearly infinite Internet audience. We have so much archival material, historical information, and visual resources at our fingertips and are inundated with new and innovative content every day.

Reach. Social media has broadened dance’s audience beyond those sitting in a live theater or tuning in to watch a TV program. We don’t just watch—we can also connect with dancers and organizations around the world.

Engagement. Social media is just that: social. It fosters engagement between creators and audiences and when used effectively, often cultivates meaningful conversation.

Platform. For so long dancers were meant to be seen and not heard. Now our individual voices and collective voice are growing ever stronger.

Branding. Organizations and individuals can use social media to build their brands. Think of the image, copy, and messaging of New York City Ballet or Broadway Dance Center. And also look at the channels of popular dancers like Katie Boren, Ashley Everett, or Maddie Ziegler to see how each dancer is able to show her personality and professional abilities through social media.

Promotion. Social channels like Instagram and Twitter offer free (and also relatively inexpensive) marketing tools for teachers, choreographers, studios, and performing arts organizations. It has become so much easier to advertise classes, shows, and services and to increase awareness of issues in our community (i.e. #boysdoballet).

Cons:

Tech neck. (aka the poor posture we’ve developed from hunching over our cell phones keyboards, and laptops). Joy Karley, a ballet and Pilates teacher over at Broadway Dance Center, worries that today’s’ tweens have the posture of 80-year-olds. To combat tech neck, strengthen your upper back muscles in Pilates and ballet classes and be mindful of your head and neck placement when you do use technology.

Comparison. Putting your work – your art – online can be incredibly scary. It’s easy obsessing over how many likes you get and how people respond to your content. This comparison often leads to feeling like you’re not good enough.

Filming class. Dance class should be a safe space where students can be empowered to take risks without feeling ashamed if they fall down or mess up. While filming dance class has become the norm (especially in musical theater, jazz, and street styles), this should not be the priority of class. What’s more, filming class combinations has become so casual and common that sometimes dancers will record on the side of the studio without even asking permission from the teacher or the other dancers in class.

Filming performances. The next time you’re at a live theater performance, look around to see how many people are watching through their iPhone camera…It’s mind-blowing. Filming is not only distracting for the performers and other audience members; it is also illegal and negates the magic of live performance.

Getting jobs. In both the commercial and legit worlds, casting directors often ask you to include your social media handles on your resume. Your number of followers and online image can make or break whether you book a big job.

Hate. Whether it’s gossip, criticism, or outright bullying, social media is a breeding ground for hate. For some reason people feel more confident airing their grievances online, often posting things they would never say in person. As an example, one dancer published a Facebook post mocking a recent Broadway revival. Well, that dancer made her Broadway debut in that very show just months later and had to personally apologize to each member of the cast. Our business is tough enough. Don’t contribute to the hate.

Pressure. As if filming class wasn’t enough of an invasion, auditions are often filmed nowadays as well. Behind-the-scenes segments are always intriguing and great for marketing a new show, but that added pressure at auditions is every dancer’s worst nightmare.

Rules of thumb:

Keep class a safe space. Honor the sanctity of the dance studio. Class should first and foremost be an encouraging, challenging, and motivating environment to foster growth, creativity, and artistry. If you (teacher or student) are hoping to record the class combination, ask permission from everyone in the studio and save filming for the very, very end of class.

Live theater should be experienced live. We’re on our phones for over three hours each day. When you’re seeing a live performance, put your phone away so that you can really be present to the experience. Encourage your peers to do the same.

Advertise classes that will be filmed. Learning to dance for the camera is a tremendous skill! If you want to focus on this, advertise your class accordingly and take the time to teach and practice how dance for film differs from dance onstage.

Always be professional. That goes for when you’re on stage, in the studio, and online. This industry is incredibly small, and no matter how much talent you have, your reputation always precedes you. Make sure it’s one you can be proud of.

Dance for you. Don’t dance for comments or likes or with the goal of going viral. Never lose sight of creating meaningful art, honing your craft, and performing simply because you love to.

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© 2020 by Mary Callahan